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商品編號： HR1A 出版日期： 1995/01/01 作者姓名： O''Reilly, Charles A.;Pfeffer, Jeffrey 商品類別： Other 商品規格： 27p 再版日期： 2006/04/05 地域： 產業： 個案年度： -
商品敘述：
In 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of strategy. Asks whether competitors can successfully imitate the Southwest approach.
涵蓋領域：
Competitive advantage;Strategy execution;Business models;Employee experience
相關資料：
, (HR1T), 3p, by Charles A. O''Reilly, Jeffrey Pfeffer;, (PEL052), 10p, by Stacey Childress, Caroline King
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